Mmastodon LifeAutos first seen 2 d ago, last 2 d ago, peak #11
When electric cars were marketed to women
Original: # EV "When Electric Cars Were for Women Early carmakers decided women wanted cars that were quiet, clean, and easy to st
A look back at the early automobile industry recalls that at the turn of the 20th century, carmakers promoted electric vehicles specifically to women, positioning them as quiet, clean and easy to start compared with noisy, hand-cranked petrol cars. With roughly 50 carmakers in the United States by 1898, gendered marketing helped shape which technology buyers chose. The story is being shared as an ironic counterpoint to today's EV boom, when electrics are seen as cutting-edge rather than a niche product.
Why now: The history resonates now as electric vehicles dominate auto industry debate, showing their appeal is older and more complicated than commonly assumed.
electric vehiclesUnited States automobile industry
Evidence
- # EV "When Electric Cars Were for Women Early carmakers decided women wanted cars that were quiet, clean, and easy to start At the turn of the last century, the automobile industry was still new and evolving rapidly. In 1898, there were about 50 carmakers in the United States.… · LevZadov@kolektiva.social · 1
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