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The iPod's simplicity is driving its comeback

Original: "The limitation that helped make the iPod obsolete, that it did little more than play music, has now become part of its

Alice Gibb writes in Newsweek that the limitation once blamed for making the iPod obsolete — that it did little more than play music — has become central to its renewed appeal. People looking to escape permanently connected smartphones are turning to the device, recasting its decline and limited functionality as a feature rather than a flaw.

Why now: Growing interest in digital detox and escaping smartphones has renewed nostalgia for the iPod's music-only simplicity.

iPodAppleNewsweekAlice Gibb

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