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AI recreation of Greta Garbo stars in ball-bearing advert

Original: Reanimated AI Greta Garbo stars again … in a ball-bearing advert

A digitally reanimated Greta Garbo, the legendary Swedish film star who died in 1990, has been brought back to life using artificial intelligence to front an advertisement for ball bearings. The use of a deceased Hollywood icon to sell industrial components has raised eyebrows, adding to the ongoing debate about the ethics of AI resurrecting performers without their consent for commercial purposes.

Why now: The striking and unusual combination of a resurrected classic film icon with a mundane industrial product highlights growing public concern about AI use of dead celebrities.

Greta GarboThe Guardian

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