✉news BusinessRetail first seen 3 d ago, last 3 d ago, peak #4
Stores drive most retail sales but capture just 5% of retail media revenue
Original: Stores ring up most retail sales but earn 5% of retail media revenue
In-store retail channels account for the majority of retail sales, yet retailers earn only about 5% of retail media revenue from that channel, according to commentary circulating in industry discussions. The gap suggests advertising budgets and retail media networks remain heavily weighted toward digital and e-commerce, despite shoppers still spending most of their money in physical stores. Industry observers are debating why in-store media remains so under-monetized and what it would take to close the gap.
Why now: The stark mismatch between where shoppers spend and where ad revenue is earned is prompting debate about untapped in-store advertising potential.
retail media networksphysical retail stores
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/4614669