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✉news BusinessRetail first seen 1 d ago, last 1 d ago, peak #16

Thai consumers staying cautious as 2027 approaches

Original: Thailand Consumer Pulse: Cautious Consumers, Selective Growth Opportunities as the Country Heads into 2027

Ipsos has released a Thailand Consumer Pulse report describing Thai consumers as cautious in their spending habits, with growth opportunities concentrated in selective areas of the retail market heading into 2027. The findings suggest households remain careful with discretionary purchases even as some categories continue to expand, offering guidance for brands and retailers targeting the Thai market.

Why now: A new Ipsos report on Thai consumer sentiment and retail outlook heading into 2027 is drawing attention from retail industry watchers.

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