GgoogleIN first seen 1 d ago, last 1 d ago, peak #4
Dhanteras searches surge ahead of festival
Original: धनतेरस
Dhanteras, the first day of the five-day Diwali festival, is drawing attention across India as people search for the exact date of the 2026 observance and guidance on what purchases are considered auspicious on the day. Traditionally marked by buying gold, silver and utensils, the festival prompts annual interest in auspicious timings and shopping customs, with Indian media publishing explainers on the date and the most favourable items to buy.
Why now: The festival date has changed this year due to the lunar calendar, prompting confusion and searches.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/4561898