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Alnylam enlists former NFL player Pete Shaw for heart disease campaign
Original: Alnylam drafts football veteran Pete Shaw for heart disease education push
Pharmaceutical company Alnylam has brought in Pete Shaw, a veteran American football player, as part of a new heart disease education initiative. The campaign uses Shaw's profile as a former professional athlete to raise awareness about cardiovascular disease. Details about the campaign's scope and message have so far come only from the initial announcement.
Why now: The pairing of a drugmaker with a well-known former athlete draws attention because celebrity-backed health campaigns tend to generate public and industry interest.
Evidence
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