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Affle to acquire Perion for $420 million at 34.5% premium

Original: Affle agrees to buy Perion for $420 million at a 34.5% premium: Perion shareholders get $11.70 a share in cash; Perion h

Indian ad-tech firm Affle has agreed to acquire Israeli ad-tech company Perion Network for $420 million. Perion shareholders will receive $11.70 per share in cash, a 34.5% premium. Perion held $228.3 million in cash and securities as of September 30, effectively lowering the net deal price. The agreement includes a go-shop period running to December 11, leaving open the possibility of a competing higher bid.

Why now: A cross-border ad-tech acquisition with a sizeable premium and an open go-shop window raises speculation about whether a rival bidder will emerge.

AfflePerion Network

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• Affle agrees to buy Perion for $420 million at a 34.5% premium: Perion shareholders get $11.70 a share in cash; Perion held $228.3m in cash and securities on Sept 30. A go-shop runs to Dec 11 - will a higher bid surface? https:// ppc.land/affle-agrees-to-buy-p… · ppcland

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