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John Smedley blends heritage and innovation in tough fashion market
Original: Fashion and tradition: how John Smedley is innovating in a tough market By Sarah Butler In the final article in a series
The Guardian has published the final article in Sarah Butler's series on high-end British manufacturing, profiling John Smedley, a knitwear brand founded in the 18th century. The piece examines how the company is modernising its designs and operations to stay on-trend while facing difficult conditions in the clothing market, balancing long-standing tradition with new approaches.
Why now: It is the concluding piece in a recent Guardian series on British luxury manufacturing, drawing attention to heritage brands adapting to hard retail conditions.
John SmedleyThe GuardianSarah ButlerUnited Kingdom
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- Fashion and tradition: how John Smedley is innovating in a tough market By Sarah Butler In the final article in a series on high-end British manufacturing we look at a clothing brand that dates to the 18th century but is increasingly on-trend https://www.… · guardianfeeds@rssfeed.media
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