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Why India vs Pakistan remains cricket's biggest box-office draw
Original: Why India against Pakistan remains cricket’s box-office rivalry
The New York Times is examining why India versus Pakistan remains cricket's biggest commercial and emotional rivalry. Matches between the two nations consistently draw enormous global television audiences, with political tensions between the countries adding intensity beyond sport. Commentators note that few fixtures in any sport command comparable attention, with the rivalry continuing to dominate headlines whenever the teams meet.
Why now: A high-profile India-Pakistan cricket fixture or renewed discussion of the rivalry is drawing fresh attention to the fixture's unmatched commercial appeal.
IndiaPakistanThe New York Times
Evidence
- Why India against Pakistan remains cricket’s box-office rivalry · The New York Times
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