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Flash memory suppliers gaining leverage over Apple, WSJ reports

Original: Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge' The Wall Street Journal's Rolfe Winkler this week re

Wall Street Journal columnist Rolfe Winkler reports that flash storage suppliers long pressured by Apple over pricing are now 'getting their revenge' amid a severe memory chip shortage. With supply constrained, suppliers can demand better terms, shifting negotiating power away from Apple for the first time in years and raising questions about costs for future iPhones and Macs.

Why now: A severe memory chip shortage has flipped pricing power from Apple to its flash storage suppliers.

AppleRolfe WinklerThe Wall Street Journal

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Evidence

• Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge' The Wall Street Journal's Rolfe Winkler this week reported that flash storage suppliers once "bullied" by Apple have been "getting their revenge" on the company over the past year due to a severe memory chip… · techwire@gamefan.net · 1

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