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When Electric Cars Were Marketed to Women
Original: When Electric Cars Were the Clean, Quiet Choice for Women
A look back at the early automotive era, when electric cars were pitched as the clean, quiet alternative to noisy, hard-to-crank gasoline vehicles — and marketed especially toward women drivers. The piece revisits how gendered marketing and practical factors like hand-crank starters shaped early car-buying, and draws contrasts with today's electric vehicle market, which is again pitching cleanliness and ease of use.
Why now: Renewed interest in electric vehicles has prompted reflection on their surprising early history and marketing.
IEEE Spectrumelectric carsearly automobile industry
Evidence
- When Electric Cars Were the Clean, Quiet Choice for Women · IEEE Spectrum
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