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✉news TechnologyAI first seen 2 d ago, last 1 d ago, peak #17

Reddit shares plunge as Google's AI search squeezes traffic

Reddit shares fell sharply after concerns that Google's AI-powered search results are sending less traffic to the site. Investors fear that as Google increasingly answers users' questions directly with AI summaries, fewer people click through to Reddit, threatening the advertising revenue tied to its visitor numbers. The drop highlights growing anxiety across the internet industry that generative AI search is disrupting the traffic model on which many content platforms depend.

Why now: Investors are reacting to the financial threat that Google's AI search poses to Reddit's traffic and ad revenue.

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