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Bill Ford criticizes 'technology for technology's sake'

Original: Bill Ford knocks 'technology for technology's sake'

Bill Ford, executive chair of Ford Motor Company, has criticized the pursuit of 'technology for technology's sake,' arguing that innovation in cars should serve genuine practical needs rather than novelty. The remarks touch on ongoing debates in the auto industry over how much connectivity, screens and software belong in vehicles, and whether automakers are adding features drivers actually want.

Why now: The Ford executive chair's comments fuel ongoing debate about whether carmakers are overloading vehicles with unnecessary tech.

Bill FordFord Motor Company

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