𝕏xCN first seen 1 d ago, last 9 h ago, peak #4

Sanrio cancels TV spy show collaboration after China backlash

Original: Hello Kitty maker Sanrio cancels a collaboration with a Japanese TV spy show after a backlash in China, the second incid

Sanrio, the Japanese company behind Hello Kitty, has cancelled a collaboration with a Japanese TV spy drama following a backlash in China. It is the second such incident in days, underlining how foreign companies and celebrities must navigate political sensitivities to stay in the lucrative Chinese market, where online criticism can quickly force brands to reverse decisions.

Why now: Renewed China-Japan tensions have made foreign brands' ties to Japan a flashpoint, with Sanrio's cancellation the second such retreat in days.

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Rank over time, top of the chart is #1. 2 snapshots from 1 d ago to 9 h ago.

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• Hello Kitty maker Sanrio cancels a collaboration with a Japanese TV spy show after a backlash in China, the second incident in days to highlight the tightrope foreign companies and celebrities must walk in the lucrative market. · NBCNews · 229

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