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Toyota pushes Century luxury brand to global buyers

Original: Toyota is bringing the Century, Japan's ultimate four-wheeled status symbol, out of the shadows with new models and a pu

Toyota is expanding the Century, Japan's most exclusive luxury sedan and a long-standing status symbol for the country's elite, with new models and a strategy to raise its profile outside Japan. Historically sold almost exclusively at home to executives, politicians and royalty, the chauffeur-driven marque is now being positioned for a wider international audience as Toyota builds it into a standalone luxury brand.

Why now: Toyota's move to globalise its ultra-luxury Century brand is new news reported by The Japan Times.

ToyotaCenturyJapan

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