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Yhn WorldWorld first seen 1 d ago, last 1 h ago, peak #3

McDonald's Is Using AI to Dynamically Price Its Burgers

McDonald's is deploying artificial intelligence to adjust menu prices dynamically, meaning the cost of a Big Mac could vary based on demand and other factors. The report describes the company's broader push to embed AI across its operations. Observers are debating whether dynamic pricing is a fair optimisation or a form of surge pricing that could leave customers paying more at busy times.

Why now: Concerns that algorithmic dynamic pricing could raise fast-food prices and feel unfair to customers are sparking wide debate.

McDonald'sBig Mac

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