Mmastodon CultureGaming first seen 22 h ago, last 22 h ago, peak #7
Overwolf offers advertisers gameplay data across 5,000 games
Original: ICYMI: Overwolf maps media-brief audiences across 5,000 video games: Planners get over 3 billion gameplay signals on 113
Overwolf has launched a media-brief tool giving advertisers audience insights across 5,000 video games. Media planners get access to more than 3 billion gameplay signals covering 113 million monthly players across eight markets. The pitch is to move gaming ad spend into core budgets, though observers question whether a gaming network's own data can win that trust.
Why now: Overwolf is newly pitching its first-party gameplay data to media planners deciding where ad budgets go.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/409806