Mmastodon TechnologyAI first seen 14 h ago, last 14 h ago, peak #5

Survey: 62% of US consumers warier of AI-driven digital ads

Original: ICYMI: Lob: 62% of US consumers say AI made them warier of digital ads: Direct mail senders: 34% of 2,000 US adults now

A new survey from print-and-mail platform Lob finds 62% of US consumers say AI has made them more wary of digital advertising. Among 2,000 US adults surveyed, 34% now rate print mail as more trustworthy than digital ads, a rise of nine percentage points. Marketing commentators are debating which of Lob's figures hold up under scrutiny.

Why now: Marketers are reacting to new data suggesting AI-generated advertising is eroding consumer trust in digital channels.

LobUS consumersppc.land

Open on mastodon →

Evidence

• ICYMI: Lob: 62% of US consumers say AI made them warier of digital ads: Direct mail senders: 34% of 2,000 US adults now rate print more trustworthy than digital, up 9 points. Which Lob figures survive a close read of the charts? https:// ppc.land/lob-62-of-us-consumer… · ppcland · 1

API: https://socialmediatrends-api.osmike.com/v1/trends/406287