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The Verge launches Optimizer, a weekly wellness-tech newsletter

Original: This is Optimizer, a weekly newsletter sent from Verge senior reviewer Victoria Song that dissects and discusses the lat

The Verge is promoting Optimizer, a new weekly newsletter from senior reviewer Victoria Song that examines gadgets, supplements and other products claiming to improve your life. The latest edition revisits the Theranos scandal as a lens for scrutinising wellness technology promises. The newsletter is positioned as a sceptical, practical guide for readers navigating life-improvement products and marketing claims.

Why now: Readers are drawn to critical coverage of wellness gadgets and supplements amid renewed comparisons to the Theranos fraud.

Victoria SongThe VergeOptimizerTheranos

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Evidence

• This is Optimizer, a weekly newsletter sent from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they're going to change your life. Opt in for Optimizer here. From afar, it's easy to look back at the Theranos debacle and… · verge@www.urbanmind.net · 2

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