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Gap launches live music series and artist residency in San Francisco
Original: Gap announces live music series, artist residency at SF headquarters
Gap has announced a live music series and an artist residency to be hosted at its San Francisco headquarters. The programme will bring performers and artists into the company's home base, positioning the retailer as a venue for cultural programming. Details on participating artists and dates have not yet been shared, but the initiative marks a notable blend of retail branding and live arts in the city.
Why now: It is a newly announced initiative from a major retailer that blends branding, music and local culture in San Francisco.
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