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LA 2028 Olympics unveil official slogan 'Stars Align'
Organisers of the 2028 Summer Olympics in Los Angeles have unveiled the official slogan for the Games: 'Stars Align'. The announcement gives the first taste of the branding for the event, which returns to the United States for the first time since the 2002 Winter Games in Salt Lake City. Reactions are focused on what the phrase signals for the countdown to 2028.
Why now: The LA organising committee has just revealed the slogan, giving a first look at the Games' identity.
LA 2028 OlympicsLos AngelesInternational Olympic Committee
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