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Personal AI assistants could be a re-shopping 'landmine' for hotels

Original: Personal AI assistants could be re-shopping ‘landmine’ for hotels

Industry commentary warns that personal AI assistants, which automatically search for better hotel rates and rebook stays, could become a serious revenue problem for hotels. If travellers delegate booking decisions to AI agents, properties may face more cancellations and last-minute re-shopping, undermining pricing strategies and loyalty programs in the travel booking landscape.

Why now: Growing adoption of AI booking agents is raising fears that automated re-shopping will erode hotel revenue.

hotelspersonal AI assistantstravel industryPhocusWire

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• Personal AI assistants could be re-shopping ‘landmine’ for hotels · PhocusWire

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