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Cricket Australia posts record revenue on Ashes and India media rights
Original: Media rights agreements for the Ashes and a limited-overs series against India have helped Cricket Australia post a reco
Cricket Australia has reported record revenue of 601.1 million Australian dollars ($423 million), driven by lucrative media rights agreements for the Ashes and a limited-overs series against India. The governing body also posted a net surplus of A$81.8 million ($57 million), underlining the growing commercial value of marquee cricket broadcasting deals.
Why now: Record financial results from a major cricket governing body highlight the surging value of broadcast rights for marquee series.
Cricket AustraliaThe AshesIndia
Evidence
- Media rights agreements for the Ashes and a limited-overs series against India have helped Cricket Australia post a record revenue of 601.1 million Australian dollars ($423 million) and a net surplus of A$81.8 million ($57 million) # Business # Earnings # Cricket # Sports… · abcnews@www.urbanmind.net · 2
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