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American Heart Association launches Life is Why shopping campaign

Original: Shop to support heart and stroke health through Life is Why® campaign

The American Heart Association is inviting shoppers to support heart and stroke health through its Life is Why campaign, which channels purchases into fundraising for cardiovascular research, education and prevention programmes. The organisation says the initiative gives consumers a simple way to contribute to the fight against heart disease and stroke, the leading causes of death worldwide.

Why now: The American Heart Association is actively promoting the campaign, drawing attention to its shopping-based fundraising drive.

American Heart AssociationLife is Why

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