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McDonald's reportedly using AI to dynamically price burgers
Original: McDonald's is reportedly using AI to "dynamically" price its burgers… # technology # thegeektribune https://www. engadge
McDonald's is reportedly using artificial intelligence to dynamically adjust the prices of its burgers, changing costs in response to demand and other factors. Reports say the fast-food chain is applying dynamic pricing technology similar to that used by airlines and ride-sharing apps. The news is drawing criticism from consumers who worry it could lead to higher prices at peak times, while supporters see it as a natural use of pricing algorithms in retail.
Why now: Reports of AI-driven dynamic pricing at a major fast-food chain are sparking debate about fairness and consumer costs.
Evidence
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