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McDonald's reportedly using AI for dynamic burger pricing

Original: McDonald's is reportedly using AI to "dynamically" price its burgers https://www.engadget.com/2272211/mcdonalds-is-repor

McDonald's is reportedly deploying artificial intelligence to dynamically adjust the prices of its burgers, according to Engadget. Dynamic pricing means menu items could cost more or less depending on demand, time of day, or other factors, similar to models used by airlines and ride-sharing services. The report has sparked debate online about fairness and transparency in fast-food pricing.

Why now: Reports that a major fast-food chain may use AI to change prices in real time raise consumer concerns about paying more for the same meal.

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Evidence

• McDonald's is reportedly using AI to "dynamically" price its burgers https://www.engadget.com/2272211/mcdonalds-is-reportedly-using-ai-to-dynamically-price-its-burgers/ # AI # Tech # Business · engadget@robot.villas · 3

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