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Why big Black Friday discounts aren't always good deals

Original: Why a big discount during Black Friday sales isn't necessarily a great deal By Anna Chisholm A percentage discount can m

ABC News personal finance writer Anna Chisholm cautions shoppers ahead of Black Friday, arguing that large percentage discounts can create the feeling of a bargain without revealing whether the final price is actually good. The piece encourages buyers to compare absolute prices and consider whether items were inflated before discounting rather than trusting headline markdowns.

Why now: Shoppers are preparing for Black Friday and want guidance on spotting misleading discounts

Anna ChisholmABC NewsBlack Friday

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• Why a big discount during Black Friday sales isn't necessarily a great deal By Anna Chisholm A percentage discount can make us feel like we’ve scored a bargain but “doesn’t actually tell us whether the final price is good”. https://www. abc.net.au/news/2026-10-27/how… · abcfeeds@rssfeed.media · 2

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