✉news BusinessRetail first seen 1 d ago, last 11 h ago, peak #6
Sephora expands in UK through Marks & Spencer shop-in-shops
Original: Sephora furthers UK ambitions via M&S shop-in-shops
Sephora is deepening its push into the British beauty market by opening shop-in-shop concessions inside Marks & Spencer stores. The deal gives the French beauty retailer access to M&S's nationwide store network without the cost of standalone locations, while M&S adds a high-profile beauty brand to its offering. It marks another step in Sephora's return to the UK, where it has been rebuilding a presence in recent years.
Why now: A major beauty retailer is using a high-street partnership to scale its UK presence quickly, a notable shift in British retail.
Evidence
- Sephora furthers UK ambitions via M&S shop-in-shops · Retail Dive
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