✉news BusinessRetail first seen 3 d ago, last 3 d ago, peak #14
Walmart rolls out Muppet-themed holiday campaign
Original: Walmart CMO breaks down retailer’s Muppet-fueled holiday campaign
Walmart's chief marketing officer is detailing the retailer's new holiday advertising campaign, which stars the Muppets. The campaign is being discussed in marketing and retail circles as a high-profile seasonal play for the US retail giant. No further details about the campaign's content or reception were provided.
Why now: Walmart's use of the Muppets in its holiday marketing is a notable celebrity-brand pairing drawing industry attention
Evidence
- Walmart CMO breaks down retailer’s Muppet-fueled holiday campaign · Marketing Dive
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