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WHOOP and Samuel Ross unveil Layer 2 of PROJECT TERRAIN

Original: WHOOP and Samuel Ross MBE Unveil Layer 2 of PROJECT TERRAIN

Wearable fitness technology company WHOOP and British designer Samuel Ross MBE have revealed Layer 2 of PROJECT TERRAIN, the next phase of their collaboration. The announcement, reported in US regional media, pairs WHOOP's health-tracking hardware with Ross's design language, extending a partnership that blends performance wearables with fashion-led product design. Details of what Layer 2 includes were not immediately spelled out in early coverage.

Why now: The reveal of a new phase in a high-profile collaboration between a major wearable brand and a prominent designer is fresh news driving discussion.

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• WHOOP and Samuel Ross MBE Unveil Layer 2 of PROJECT TERRAIN · Rutland Herald

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