✉news BusinessRetail first seen 5 d ago, last 5 d ago, peak #27
Walmart casts Walton Goggins as Scrooge in Muppets holiday campaign
Original: Inside Walmart’s Muppets holiday campaign with Walton Goggins as Scrooge
Walmart has launched a Muppets-themed holiday advertising campaign featuring actor Walton Goggins in the role of Scrooge. The retailer is leaning on the beloved Muppets characters and a familiar Christmas story to anchor its seasonal marketing push, with trade press taking a closer look at how the campaign was put together and what it signals for Walmart's holiday strategy.
Why now: Walmart's high-profile holiday campaign pairing the Muppets with a well-known actor is drawing attention as retailers ramp up seasonal advertising.
WalmartWalton GogginsThe Muppets
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