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Jia Nailiang Hits 570 Million Yuan in One-Day Livestream Sales

Original: Jia Nailiang Hits 570 Million Yuan Single-Day Sales: Cutthroat Competition in China’s Celebrity Live-Streaming E-Commerce Sector Reaches New Peak

Chinese actor Jia Nailiang recorded 570 million yuan in single-day sales through his live-streaming e-commerce channel, a new benchmark in China's crowded celebrity livestream retail sector. Observers say the figure highlights how fiercely actors and other celebrities now compete for online shoppers, turning livestream selling into a cutthroat, high-stakes business alongside veteran hosts.

Why now: The record sales figure for a celebrity livestream seller shows the competition in China's e-commerce livestreaming industry intensifying.

Jia NailiangChinalive-streaming e-commerce36Kr

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• Jia Nailiang Hits 570 Million Yuan Single-Day Sales: Cutthroat Competition in China’s Celebrity Live-Streaming E-Commerce Sector Reaches New Peak · 36Kr

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