✉news SportCricket first seen 11 h ago, last 4 h ago, peak #19
Vitality ends sponsorship of cricket's T20 Blast
Original: Vitality ends relationship with cricket’s T20 Blast
Insurance firm Vitality has ended its relationship with English cricket's T20 Blast, bringing its stint as the competition's title sponsor to a close. The partnership had put the company's name on the domestic Twenty20 tournament, and its departure leaves the England and Wales Cricket Board seeking a new backer for one of the sport's best-known domestic events.
Why now: The end of a major sponsorship deal is notable news for English cricket, especially amid ongoing competition between domestic tournaments for commercial backing.
VitalityT20 BlastEngland and Wales Cricket Board
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- Vitality ends relationship with cricket’s T20 Blast · cityam.com
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