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Google AI Summaries Squeeze The Websites That Depend On Search Traffic
Google's AI-generated summaries at the top of search results are cutting the number of clicks websites receive, hitting publishers and smaller sites that rely on search traffic for readers and advertising revenue. With answers now shown directly on the results page, fewer users visit the underlying sources, raising concerns about the sustainability of the open web and the business models built on search referrals.
Why now: Publishers and site owners are alarmed as AI overviews reduce the search referrals their traffic and revenue depend on.
Googleonline publishersnews websites
Evidence
- Google AI Summaries Squeeze The Websites That Depend On Search Traffic · Northeast Times
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