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Rivian Acquires Synthetic Data Startup to Advance Autonomy Plans

Original: Rivian Buys Synthetic Data Startup To Boost Its Autonomy Ambitions

Rivian has acquired a startup specializing in synthetic data, a technology used to train autonomous driving systems without vast real-world testing. The purchase signals the electric vehicle maker's intent to compete more seriously in driver-assistance and self-driving development, an area where rivals like Tesla have invested heavily. Details on the deal's price and the startup's identity were not immediately disclosed.

Why now: Rivian's acquisition shows it stepping up competition in the crowded race for vehicle autonomy.

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