🦋bluesky first seen 1 d ago, last 1 d ago, peak #5
AI-generated Houdini commercial hits the air
Original: AI Houdini commercial airs
A commercial promoting Houdini, the 3D visual effects software, and produced with AI generation has begun airing on television. The spot is drawing attention from VFX and animation professionals, many of whom are weighing the quality of AI-generated footage against traditional Houdini work and debating what AI-made advertising means for artists who use the tool professionally.
Why now: The irony of an AI-generated ad for an artist-driven VFX tool has sparked debate about AI's role in creative industries.
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