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Databricks Pays $22.8 Million to Name Cal's Football Field

Original: Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports.

Data analytics company Databricks has agreed to pay $22.8 million for naming rights to the University of California, Berkeley's football field. The deal is being framed as more than a college sports sponsorship: Databricks was founded by Berkeley alumni, and the agreement signals how tech companies are deepening ties with university programs amid intense competition for AI talent and brand visibility.

Why now: A major AI company's unusually large college sports naming-rights deal highlights the growing crossover between Silicon Valley and university athletics.

DatabricksUniversity of California, BerkeleyCal football

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Evidence

• Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports. · inc.com

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