✉news BusinessStartups first seen 9 h ago, last 50 min ago, peak #2
Creators Shift From Brand Deals To Startup Equity
Original: Creators Are Moving From Brand Deals To Startup Equity
Influencers and online creators are increasingly taking equity stakes in startups instead of relying on one-off brand sponsorships. The shift reflects creators seeking longer-term upside from the companies they promote, moving closer to investors and co-owners rather than paid advertisers. Industry observers say the trend could reshape how both the creator economy and early-stage startups approach partnerships and compensation.
Why now: The creator economy is maturing and creators are seeking sustainable income beyond one-off sponsorships.
Rank over time, top of the chart is #1. 4 snapshots from 4 h ago to 50 min ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/33114