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Wilde, protein chip maker backed by Machine Gun Kelly, raises $40 million

Original: Exclusive: Machine Gun Kelly-backed protein chip maker Wilde raises $40M

Wilde, a snack brand that makes protein chips and counts musician Machine Gun Kelly among its backers, has raised $40 million in new funding. The round, reported exclusively by Axios, will fuel the company's growth in the competitive better-for-you snacks market. The celebrity involvement has helped draw attention to the brand as it scales.

Why now: Fresh news of a large funding round involving a well-known celebrity investor is driving interest.

WildeMachine Gun KellyAxios

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