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Burger King teams with Franciny Ehlke for BK Shakes lip glosses

Original: burger king franciny ehlke

Burger King in Brazil has launched a line of lip glosses inspired by its BK Shakes milkshakes, created in partnership with digital influencer Franciny Ehlke. The collaboration pairs the fast-food chain's dessert flavours with a beauty product, following the growing trend of food brands moving into cosmetics. Marketing outlets are highlighting the unusual crossover, which is drawing attention among Brazilian audiences.

Why now: The unexpected fast-food-to-beauty crossover with a popular Brazilian influencer is new and buzzworthy.

Burger KingFranciny EhlkeBK ShakesBrazil

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