✉news BusinessRetail first seen 7 h ago, last 7 h ago, peak #33
BCG research examines agentic commerce and marketplace readiness
Original: Is your marketplace agent-ready? What BCG’s new research says about the digital flywheel and agentic commerce
BCG has released new research arguing that online marketplaces must prepare for agentic commerce, in which AI agents shop, compare and transact on behalf of consumers. The work, highlighted by marketplace technology firm Mirakl, links the shift to a digital flywheel effect: more AI-driven transactions generate more data, which in turn improves the agents' recommendations. Retailers are being urged to assess whether their platforms are agent-ready.
Why now: AI shopping agents are a fast-moving retail topic and businesses want guidance on how to prepare their commerce platforms
Evidence
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