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US tech giants' grip on e-commerce under scrutiny in France

Original: elle

A French tribune published via LSA Conso examines how OpenAI, Google and Amazon are extending their influence over e-commerce, and lays out four strategies for businesses and consumers to respond to the dominance of the AI giants. The piece argues that the rapid rise of AI-powered shopping tools is concentrating power in the hands of a few American technology companies, raising concerns for retailers and regulators in Europe.

Why now: Ongoing debate in France and Europe about the growing control of American AI and tech giants over online commerce.

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