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Cruz Foam's sustainable packaging business fails despite promising start

Original: Cruz Foam had a promising idea. Why couldn’t it make its sustainable packaging business work?

Cruz Foam, a Santa Cruz startup that developed compostable foam packaging made from natural materials as an alternative to polystyrene, has been unable to make its sustainable packaging business work, according to reporting by Lookout Santa Cruz. The company had drawn attention for its eco-friendly insulation and protective packaging concept aimed at reducing plastic waste.

Why now: The collapse or struggles of a well-regarded sustainability startup raises questions about the commercial viability of green packaging ventures.

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• Cruz Foam had a promising idea. Why couldn’t it make its sustainable packaging business work? · Lookout Santa Cruz

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