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Berkeley undergrads launch tash, a trading card investment platform

Original: Undergrad team launches tash, an investment platform for trading cards

A team of undergraduate students at UC Berkeley's Haas School of Business has launched tash, a startup that lets users invest in trading cards as an asset class. The venture treats collectible cards like a financial market, and it is drawing attention as part of a broader wave of student-founded startups bringing alternative assets to retail investors.

Why now: Student-founded startups entering the alternative asset space attract attention for their novelty and the growing interest in collectibles as investments.

tashUC BerkeleyHaas School of Business

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