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MTV Video Music Awards Scores Big For CBS
The MTV Video Music Awards delivered strong ratings for CBS, marking a notable win for the network as it carries the long-running music awards show. The strong audience figures are being picked up across entertainment media, with the result seen as a boost for both CBS and the awards franchise as it reaches a new broadcast home.
Why now: The awards show's strong ratings on CBS are a notable and unexpected broadcast success worth discussing.
Evidence
- MTV Video Music Awards Scores Big For CBS · Deadline
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