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Victoria's Secret Brings Back the Fantasy Bra

Original: m

Victoria's Secret is reviving its famous Fantasy Bra, a jewel-encrusted showpiece once central to its runway spectacles. The New York Times reports the comeback also revives an older, narrower stereotype of sexiness, drawing criticism that the brand is returning to the fantasy-driven image it only recently moved away from amid declining sales and cultural backlash.

Why now: The brand's return to its iconic, controversial marketing symbol is sparking debate about whether it is reversing its rebranding efforts.

Victoria's SecretThe New York Times

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