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Tommy Mottola and Alex Gallardo on Latin music's global rise

Original: From Ricky Martin to Milo J: Tommy Mottola & Alex Gallardo Explain How Latin Music Went From ‘Underdog’ to Global Powerhouse

Music executives Tommy Mottola and Alex Gallardo trace Latin music's journey from being considered an 'underdog' genre to a global powerhouse, citing figures from Ricky Martin to newer star Milo J. In a Billboard interview, they discuss the milestones, artists and industry shifts that turned Spanish-language music into a mainstream commercial force worldwide.

Why now: Latin music's surging global popularity keeps industry figures reflecting on how the genre broke through.

Tommy MottolaAlex GallardoRicky MartinMilo JBillboard

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• From Ricky Martin to Milo J: Tommy Mottola & Alex Gallardo Explain How Latin Music Went From ‘Underdog’ to Global Powerhouse · Billboard

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