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Xbox manager says developers shunning AI shouldn't be in business

Original: brandon stirrup xbox ai comments

Brandon Sturridge, an Xbox business manager, has drawn criticism after saying developers not using AI shouldn't "be in the business of being a business." He justified the remark by saying he "vibe coded" a bad but improvable game in two days. The comments have sparked debate among developers and players about the growing pressure to adopt AI tools in games development.

Why now: His dismissive comments about developers avoiding AI have struck a nerve amid ongoing industry controversy over AI in game development.

Brandon SturridgeXboxGamesRadar+

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Evidence

• Xbox business manager says devs not using AI shouldn't "be in the business of being a business" – because he "vibe coded a bad but improvable game in 2 days" · GamesRadar+

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