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Straight Talk adds plan benefits without raising prices

Original: Straight Talk adds plan benefits without raising monthly prices

Straight Talk, the prepaid wireless brand, is adding benefits to its mobile plans while keeping monthly prices the same. The move means customers get more value per dollar, a tactic common in the competitive prepaid market as carriers fight to hold onto cost-conscious subscribers. Details on which specific benefits were added were not immediately available.

Why now: Consumers are watching wireless carriers closely for value amid ongoing cost-of-living concerns.

Straight Talk

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